Marketing has changed greatly over the years. Whilst some of the traditional techniques are still in use today, the advancement of technology has given rise to some additional possibilities. Online video is one such development and in this article I will discuss the benefits of video marketing and why it is good for your business.
Everyone uses a variety of marketing strategies and the aim is always to get more traffic to the website. You need to take some time to investigate and plan out whether each strategy is really suitable for your business model. If you feel video is worth looking into then you will find it will be a useful tool to use in your marketing. Of course the benefits of video marketing reasons why you should be using video in your online efforts are numerous.
Once you have invested either time or money into creating a video it will keep on working for you 24/7 for 365 days a year. Yes, just that small investment on your behalf will bring wonderful benefits in the long run.
When you look at the long term picture it is not hard to see just why the benefits of video marketing will be good for your business. It certainly is the most cost effective way of marketing your business. Traditional print advertising has a very short shelf life, especially in these days of the internet. It’s very hard to track where your visitors are coming from and how they are finding you.
With online video you are able to track where your viewers are from, precisely how many people are watching your video and what time they are watching your video up to. This is another reason for looking at the benefits of video marketing. You are able to get very precise monitoring information which is extremely useful to you. Once you know some of these statistics you can start to target your videos better.
If you are a small business owner you should really be taking advantage of video. Once your video is done it will stay on the internet forever, bringing you brand new customers week in, week out. It’s a very low cost system, bringing you the benefits of video marketing. You will also find it to be extremely cost effective.
If you are creating general videos with yourself on camera you really do not need to go out and buy a heap load of expensive camera equipment. Have you heard of the Flip camera? This is a small camera, the size of a smartphone in fact, that shoots great video. Also, it you do have a smartphone such as an iPhone then you will be able to experience the benefits of video marketing. With the iPhone in particular, you will find you can obtain some great results from the high definition video available.
If you want to create video sales pages or convert articles into video then you would need some package that can handle this. Even better, outsource it to someone who will get the job done for you. Just send them your text sales page format and let them do the rest. By doing this you are getting the benefits of video marketing while concentrating on other aspects of your business.
You will need a computer to process the video. The files can be large at times as video takes up a lot of space so make sure you have a large enough hard drive to store your results. Also make sure you have a good size memory on your computer. If you are using a Flip camera for example, the video files tend to be quite small so you may gravitate towards that kind of camera when exploring the benefits of video marketing.